William Sweet

Growth marketing all-rounder with strengths across demand generation, product marketing, operations, and analysis. I help B2B businesses scale with smart systems, clear insight, and strong messaging.

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Current Role

Marketing Growth Lead @ Yume
May 2025 – Present · B2B Surplus Food Marketplace / Social Enterprise
Leading growth and marketing for Yume’s B2B surplus food platform, combining commercial goals with impact. Driving brand, acquisition, lifecycle, and product marketing in a mission-driven business.

Previous Experience

• Demand Generation Manager @ Maropost
  Apr 2024 – Apr 2025 · Marketing SaaS for Retailers
  Owned APAC marketing contribution to pipeline and revenue. Led regional campaigns, managed budget and reporting, and supported product marketing across four product lines.
• Digital Marketing Manager @ Ailo
  Nov 2021 – Apr 2024 · PropTech SaaS
  Led growth and lifecycle marketing. Launched products, ran experiments, managed sales ops, and drove automation, messaging, and positioning.
• APAC Digital Marketing Manager @ Go1
  Jun 2020 – Nov 2021 · EdTech SaaS
  Managed regional acquisition, automation, CRM, and positioning across PLG and SLG motion.
• CRM & Digital Marketing @ Genero
  Nov 2019 – May 2020 · Creative Platform
  Ran CRM and digital campaigns. Redundancy due to COVID.
• Digital Marketer @ HotDoc
  Jul 2017 – Nov 2019 · HealthTech SaaS
  Owned lifecycle campaigns, product marketing support, reporting, and automation.

Education & Certifications

• BA Marketing Management (1st Class) — De Montfort University
• BerkeleyX: Marketing Analytics (edX)
• Google: Analytics, Ads & Search certified
• Jobs-to-be-Done Interview training
• CIM Associate Member (ACIM)
• Self-taught: HTML, CSS, JS, SQL, Python

Personal

Based in Melbourne, originally UK/UAE. Australian Permanent Resident.
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