William Sweet

Growth marketing all-rounder with strengths across demand generation, product marketing, operations, and analysis. I help B2B businesses scale with smart systems, clear insight, and strong messaging.

Current Role

Marketing Growth Lead @ Yüme
Mar 25 – Present · B2B Surplus Food Marketplace / Social Enterprise
Sole responsibility for marketing & communications. Rebuilt & owned marketing & sales stack on HubSpot. Drove +25% monthly active buyers in 6 months.

Previous Experience

  • Demand Generation Manager @ Maropost
    Apr 24 – Mar 25 · Marketing SaaS for Retailers
    Owned APAC marketing contribution to pipeline and revenue. Led regional campaigns, managed budget and reporting, and supported product marketing across four product lines.
  • Digital Marketing Manager @ Ailo
    Nov 21 – Apr 24 · PropTech SaaS
    Owned growth & customer lifecycle marketing. Ran product launches, experiments & pilots. Ran customer research & revenue data analysis.
  • APAC Digital Marketing Manager @ Go1
    Jun 20 – Nov '21 · EdTech SaaS
    Owned regional budget, campaigns & contribution to revenue. Ran automation, attribution and sales hand-off (Pardot).
  • CRM & Digital Marketing @ Genero
    Nov 19 – May 20 · Creative Platform
    Ran CRM and digital campaigns (Made redundant due to COVID-19).
  • Digital Marketer @ HotDoc
    Jul '17 – Nov '19 · HealthTech SaaS
    Owned growth, retention & upsell campaigns. Owned CRM & automation (Hubspot admin).

Education

  • De Montfort University
    BA (Hons) Marketing Management (1st Class)
  • Chartered Institute of Marketing
    2013 Best Marketing Project Prize, 2013 Associate (ACIM)
  • UC BerkeleyX: Marketing Analytics (edX)
    2021 Marketing Analytics: Measurement Strategy

Skills & Certifications

  • Aspireship B2B Marketing Foundations Certificate
  • Extensive experience & training with HubSpot, Salesforce & Pardot
  • Google certifications in analytics, search & ads
  • Jobs-to-be-done interviews & qualitative analysis
  • HTML, CSS, JS, SQL, Python

Personal

Based in Melbourne, originally UK Citizen. Australian Permanent Resident.
LinkedIn →